At CPB Ignite Calgary 2025, PaymentEvolution saw a major shift in the profession: bookkeepers are evolving from compliance-focused work into advisors and business builders. Their session on profitability, AI, payroll as a service, and value-based pricing drew strong engagement, while hands-on product support and a high-energy booth sparked real conversations with bookkeepers looking to modernize their tools and services. The post encourages bookkeepers to embrace change over the next five years and offers follow-up resources and webinars to help them stay ahead.

At CPB Ignite 2024, Dustin Meneses led a workshop on Mastering Crucial Conversations, showing bookkeepers and business owners how to improve communication with clients, teams, and themselves. The session emphasized defining your “why” before entering tough conversations, handling awkward interactions with empathy, and using the DISC model (Dominance, Influence, Steadiness, Conscientiousness) to adapt communication styles. Key lessons included building clarity, empathy, and active listening into every discussion, managing conflict with DISC insights, and recognizing stress responses that can derail conversations. Dustin also shared practical tools, like templates, a DISC cheat sheet, and an eBook, to help participants confidently navigate high-stakes conversations, strengthen client trust, and improve team collaboration.

CPB Canada IGNITE 2023 was a game-changer for PayEvo. From Dustin’s standout workshop on client conversations to groundbreaking payroll innovations and meaningful networking, the conference highlighted PayEvo’s leadership in shaping the future of accounting and payrol